S.O.A.S. Apparel & Design is your custom apparel decoration business. We specialize in embroidery, screen printing and iron-on lettering to outfit the entire family. Originally called Sports of all Sorts, S.O.A.S was established as a family business by John and Joan Launer in 1984.

SOAS interior
customized hand towel
travel mugs on display at SOAS
SOAS interior
Initially, the family business was run by John, his son Jim and daughter Brenda, and was a full-service sporting goods store. As the years went on, the business changed and evolved into a screen printing and apparel decorating operation. Embroidery service was added to become a complete source for apparel decorating for any occasion. Brenda still manages the business and is a friendly face you’re likely to see inside. Quality and pride of service at a competitive price has been the number one goal of the business. Each order, regardless of size, is given top priority and individual attention by the S.O.A.S team. We are continually working on expanding our creativity and innovating our methods to produce that special item for you, our customer. We are proud of our unique products and topnotch service, and we can’t wait to work with you on your next project.

Community Involvement

We care about the community in which we operate, and we make it a point to serve our customers inside and outside of the business. See the ways in which we adhere to that commitment below:

DeKalb Chamber Member
DeKalb County Economic Development Corporation Member
Kiwanis Club of DeKalb Sponsor
DeKalb Booster Supporter
Indian Creek Booster Supporter
Kishwaukee Valley Storm Sponsor
Lehan Drugs Daisy Dash Sponsor
CCT Penguin Project Sponsor
St. Mary Lancer Dash Sponsor
DeKalb Corn fest Sponsor
Downtown DeKalb Merchant Group Member

S.O.A.S. has also donated door prizes to benefit different charities and schools.

Voted one of DeKalb’s Finest for 2011, 2012, 2013